The system is built on the circle and the ellipse, which stand for atoms, particles and their orbits. Scaled from a typographic dot to a large graphic mass, they drive a flexible motion system with a strict, technical character. The system avoids the usual coins and tokens and relies on its own lore instead. The palette is clean and laboratory-white, with one accent: Cherenkov Blue, named after the blue glow in a reactor pool when particles move through water faster than light does. The display face, Mass-Driver Thermochrome, echoes dot-matrix and thermal printer output.
Speakers and guests start the reactions, so their image is central to the identity. I built an AI pipeline that turns headshots into portraits of participants as scientists in lab coats and hazmat suits. They are emotional, tired, anxious or a little mad, which contrasts with the sterile facility around them. The portraits appear across promo materials, lab-artifact badges and stage screens for keynotes and panels, interacting with the orbital shapes and technical graphics as an integral part of the system.
